NASHVILLE, TN - Beast Brands, Inc., a Nashville-based direct-to-consumer grooming product line, has entered the world of name image and likeness (NIL). Its TEAM BEAST program will partner with select student-athletes across the country over the next several months to drive traffic to getbeast.com and build awareness of the brand in the 18-34 year old targeted demographic. The 5-month program will use social media posts and testimonials by TEAM BEAST members and provide discounts for friends and family members who use each athlete's customized code on orders.
The program will run through the holidays and into through early 2022 to capture Valentine's Day. Members of TEAM BEAST will receive a monthly fee and earn commission on all sales attributed to their custom code, and each will make a monthly donation to charity as well. Ten student-athletes from multiple sports across the country will be announced in the coming week as TEAM BEAST hits social media.
"We wanted to find a cool way to engage college athletes and introduce BEAST® to an important user segment (young, active Beasts of all kinds). The new NIL platform was the perfect opportunity for us to create the TEAM BEAST program," says Beast Brands Founder and President John Cascarano. "What better way to highlight the essence of the brand than by partnering with some real "Beasts" in college athletics!"
Beast Brands has partnered with Phoenix-based sports marketing firm Gemini Sports Group to manage and execute the TEAM BEAST program.
About Beast Brands, Inc.: At Beast Brands, we create all-in-one body washes, shampoos and conditioners, soaps, lotions and shaving supplies with invigorating scents and energizing properties. We specialize in all-natural, intense botanicals you can feel—good stuff from the earth like eucalyptus, ginseng, guarana, green tea, pomegranate, bakuchiol and moringa. All of our products are made in the U.S.A. with sustainable, globally sourced, vegan and cruelty-free ingredients.
P.S. COMING SOON:
The Beast + Over Under Initiative Jersey 2.0. Click below on the Jersey image to learn more: