Welcome to grown-up grooming.

We live in a world full of constraints, one that tells us to slow down, rein it in, turn it down, use our inside voice, shut up.

BEAST® would never tell you that. The shower is your space, your temple. There, the only three words you need to know are these: Turn it up. Turn up the energy, electricity and intensity. Turn up the raw, natural botanicals. Turn. It. Up.

At TAME the BEAST®, we create grooming and personal care products for grownups. Our all-in-one body washes, shampoos and conditioners, soaps, lotions and shaving supplies feature arousing scents and energizing properties, and are produced in the U.S.A. with globally sourced ingredients. Their stimulating scents are derived from all-natural, intense botanicals you can feel—good stuff from the earth, like eucalyptus, ginseng, guarana, green tea, pomegranate, bakuchiol and moringa.

We’re earth friendly (check out our reusable, infinitely recyclable Beast Bottle and sustainably sourced ingredients), intimacy positive, and celebrate beasts of all kinds. Dad bod or jacked, hairy or sleek—whatever skin you’re in, our products aim to make you feel happier there.

Groom Boldly™

The Beast