A: The beard oil is going to be easier to apply and will moisturize the skin underneath your beard, soften the beard/facial hair, and help create the conditions for healthy beard growth. Beard oil is really helpful during the first stretch of new beard growth, like the first 5-6 weeks, when itching can be occur. Also, if you have a really thick, long beard, you may find beard oil easier to work with than beard balm.
That said, both balm and oil can be used together or separate. For best results, wash your beard and apply balm/beard oil once dry. Splash a dime size amount of beard oil in your palm or drop it right on your beard and massage into your beard and skin. THEN use the Beard Brush if you have one to distribute the oil evenly throughout.
Beard Balm will give you extra moisture, making da' beard look thicker, and give you a bit of light shaping and styling ability. On the balm: Run fingers through facial hair with the balm, starting from neck and working up, then reverse and run fingers down through your beard top to bottom. Like with the oil, use the brush after to distribute balm evenly and straighten shape style.

A: I generally shower before bed, using a tooth brush to brush in the beard oil real well. I let it soak in over night. I use the balm conditioner using my hands and stroke it in after a quick shower in morning to keep my beard smooth and groomed looking. during the day. Hope this helps....